Category Archives: Press Release

Why Students, Parents, and Schools Embrace Prom

We Invest In Lifetime Moments

With the sluggish economy and the cost of extra school activities on the rise, one would think that prom might suffer with a lack of participation and ticket sales.  Exactly why would teens (and more importantly, their parents) still be willing to accept the purportedly high price tag of this one-night event?  A survey of customers from Stumps Party, a national prom supplies and event supplies company, suggests that schools value prom traditions.

 Introduction to the Romanticism of Prom Begins at a Young Age

In today’s society, individuals become acclimated to the custom and tradition of prom and grand dances while still young.  From the moment a little girl sees Cinderella for the first time, she starts planning for the big ball.  Who doesn’t want to be a Disney princess for a day? Pop culture has kept that feeling alive for generations with films like Grease, Footloose, Pretty in Pink, Never Been Kissed and Twilight that remind us that prom was, and still is, a big deal.  By the time the real dance comes along, the anticipation of the event is at a crescendo-who can say no to that?

Planning for the Event Prompts a Sense of School Unity

Today’s proms aren’t thrown together at the last minute.  In many cases, planning begins as early as the beginning of the school year.  Faculty advisers organize student prom committees.  These committees spearhead tasks such as selecting prom themes, setting budgets and coming up with fundraising ideas.  Between planning the fundraisers, soliciting donations, and arranging groups of volunteers to pitch in with the activities, participating students learn skills such as effective communication and leadership, organization and delegation skills, and money management.  For the student body at large, those who lend a hand to these moneymaking efforts learn about teamwork and responsibility.

Kate Henderson, a prom adviser at Wendover High School, in Wendover, Utah says, “If our prom did not exist there would be a huge hole in our junior program.  They work concessions all year and clean the gym after all home games to raise enough money to afford a nice prom.  We also have an absentee and tardy policy that hinges on all extracurricular activities, which prom is part of.  If students have unexcused absences or tardies, they cannot attend prom. The students work very hard to be eligible to go.”  All in all, the planning and preparation of prom helps to promote a sense of accomplishment for all those involved.  These lessons alone may be well worth the time and money a school invests in prom.

Traditions are passed from one class to another.  In fact, the tradition of giving prom memory booklets to couples dates back to 1926, when Stumps first introduced these keepsake favors.  Trends may change (today swag bags are hot), but taking pictures at parents’ homes, crowning the king and queen, and decorating the dance remain.

Prom is Unlike Any Other School Dance Event

What sets prom apart from other dances and school events?  Prom’s role in American culture dates back to the debutante balls of the wealthy.  By 1894 middle-class parents wanted institutionalized settings to instill etiquette, so proms spread to elite colleges.  By the early 1900’s, proms were in high schools.  Since then, tens of millions of students have taken part in the prom tradition.  Today, most high schools only allow juniors and seniors to purchase tickets to the prom.  Students see prom as a privilege, a rite of passage, of having paid their dues.  It’s like a special induction into an exclusive club where they have now earned the right to attend this big night.  Dances take place in fully decorated, school gymnasiums, cafeterias, and banquet halls.  For many students, especially seniors, it is the last big occasion before graduation activities commence and so it represents a sort of end to adolescence.  Prom offers one last night to be together as a group, to sing and dance and celebrate collectively.

After Prom Activities Offer Safe Alternatives For Students

Many schools now offer an after-prom tradition that allows students the options of an all night, alcohol free event full of music, games and activities.  Students decorate these events in popular themes, just like they do with prom.  Today’s favorites include Paris, Mardi Gras, Under the Sea, Candy, Casino, or City prom themes.  Parents and teachers chaperone during the night.  Kayleigh Overmyer, a prom committee member and junior at Maumee High School says “After-prom is as popular, if not more so, than prom. It’s so much fun that we will sell as many tickets to that as we will to the actual prom, maybe a bit more!“  Deejays often play popular music at after-prom, too.

According to Mark Charvat, a prom deejay with over 31 years of experience at J & M Productions, this year’s popular musical artists include Usher and LMFAO.  Charvat explains, “Top slow songs are requested according to the prom’s theme.  For example, Aerosmith’s I Don’t Want to Miss a Thing is often requested at Hollywood theme proms because it was the leading song from the movie, Armageddon.” This year, Celine Dion’s My Heart Will Go On, the theme song from the movie, Titanic is a popular, prom song.

After prom events maintain a lock-in atmosphere in which students must remain inside the venue until the conclusion of the event and thus putting the fears of many parents to rest in regards to their safety after prom is over.

Prom Is A Finale Most Will Not Skip

When kids look to their years in high school, there are many milestones they will mark: their sweet 16, getting their driver’s license, graduation, and yes, prom.  Because the reality is, there isn’t any other event quite like prom, and there may not ever be.  It is steeped in nostalgia in a way that nothing else is.  It is the culmination of years of anticipation and whether it lives up to expectations or not, it will always be the apex of all high school dances, that by which all others are measured.  It marks the closing of a school year and often a school career, and it caps off an era of memories and experiences that can’t be replaced.  It still remains an event not to be missed.  Jacquie Downey, Director of Sales and Marketing for Stumps Party, adds, “Prom is a rite of passage and a memory that will last a life time.  Today’s teens will be telling their children about the fun they had at prom and so on.  Some experiences are just worth the investment.  Prom is one of those events.”

 

 

 

 

 

Stumps and Disney to Give Away Private Screening of the New Movie “Prom”

Stumps, the world’s largest prom and party supplier is collaborating with Walt Disney Studios Motion Pictures to award one lucky person and 99 of his/her closest friends a private screening of the upcoming Walt Disney Pictures motion picture “Prom” in the winner’s hometown a full week before the movie is released in theaters on April 29, 2011.

This “contest within a contest” is being conducting in association with the Stumps Proms Across America Contest that has already generated over 2 million votes from students, teachers and parents in an effort to win a free prom for their school from Stumps Prom and Party. Anyone who votes in the Proms Across America Contest from February 24th through March 16th will be entered to win the private screening of “PROM.”

The winner of the “Prom” Movie Screening Contest will be awarded one private advanced screening of the Disney motion picture which portrays the precarious passage from high school to independence and the insecurity and anticipation that surrounds one of high school’s most prominent events. In true Disney fashion, “Prom” features an emerging ensemble cast and a powerful soundtrack. The screening will take place in a movie theater in the winner’s hometown.

“We are so excited to be working with Disney. One lucky student is going to be very popular at their school when they are chosen as the winner for the private screening! We are also working with Disney to help with the prom decorations that they will be using at their own prom on the night of the official Disney ‘Prom’ premiere at the Hollywood High School gym,” states Jacquie Downey, Director of Sales and Marketing.

Anyone can enter the screening contest by casting votes in the Proms Across America contest at http://www.stumpsparty.com/freeprom. After casting a vote between February 24th and March 15th, entrants will be given instructions on how to submit their “Prom” contest entry.

About Stumps Party:
Stumps has been America’s favorite for prom, event and party supplies since 1926. From coast to coast, Stumps has played a pivotal role in transforming millions of special events from ordinary to extraordinary. When Stumps introduced the first memory book and the first decorations for prom 85 years ago, who would have imagined what prom would ultimately become! Visit us as StumpsParty.com!

About the Movie:
At “Prom,” every couple has a story and no two are exactly alike. Several intersecting stories unfold at one high school as the big dance approaches; “Prom” portrays the precarious passage from high school to independence as some relationships unravel and others ignite. For Nova Prescott (Aimee Teegarden), it’s a battle of wills as she finds herself drawn to the guy (Thomas McDonell) who gets in the way of her perfect prom. Fellow seniors Mei (Yin Chang) and Tyler (De’Vaughn Nixon) harbor secrets, while others face all the insecurity and anticipation that surrounds one of high school’s most seminal events. There are hundreds of nights in high school, but there’s only one “Prom.”

Walt Disney Pictures’ “Prom” is produced by Justin Springer and Ted Griffin, directed by Joe Nussbaum and written by Katie Wech, Featuring an emerging ensemble cast and a powerful soundtrack, “Prom” hits theaters April 29, 2011.

Win a Movie Screening of the Disney Motion Picture, "Prom"

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Stumps Prom Contest Offers $100,000 in Prizes

Stumps 2011 Prom Contest

Enter the Stumps 2011 Prom Contest

High school students across America seeking a 2011 prom contest are logging in, voting and hanging out at www.stumpsparty.com/freeprom for a chance to win their share of over $100,000 in prom prizes in the Stumps Proms Across America Contest.

Fifty schools, one from each state, will receive a $1,000 Stumps gift certificate for prom to purchase theme decorations, favors and royalty items. As a bonus, the top three vote getters nationwide will receive a grand prize package including a $5,000 Stumps gift certificate, DJ expenses paid up to $1000 and royalty supplies for their entire prom court.

This is the third year Stumps has run the contest. The 2011 version of the Proms Across America Contest is taking it up a notch. In addition to the 50 runner up prizes and 3 grand prizes, schools can earn guaranteed prize packages by simply obtaining a pre-determined number of votes. For every school reaching certain voting levels, each will earn guaranteed prizes including free banners, personalized candy bars for fundraising, crowns, tiaras, graduation kits and more.

To add to the friendly voting competition, Stumps Prom & Party will also provide a $1,000 Stumps gift certificate to the first 5 schools to receive 250,000 votes and a $5,000 Stumps gift certificate and DJ expenses paid up to $1,000 to the first 2 schools to reach one million votes. Students can vote online as often as they wish and a half-million votes have been registered for schools entered so far.

No high school is too small to win the contest. In 2010, the California winner had a total of just 35 students. Past winning schools have used a variety of marketing channels to encourage friends and family to vote including social networking sites such as Facebook and Twitter, e-mailing voting instructions and links to students, alumni, parents, teachers, coaches and even getting local media and community involved to help spread the word.

“It is so exciting to see how these communities support their schools. We are so thrilled to be able to be a small part of their Prom, which is going to create memories of a lifetime for these students,” said Jacquie Downey, Stumps Director of Sales & Marketing. Voting ends March 16, 2011.

Stumps has been America’s favorite for Prom and party supplies since 1926. From coast to coast, Stumps has played a pivotal role in transforming millions of special events from ordinary to extraordinary. When we first introduced the first memory book and the first decorations for Prom 85 years ago, who would have imagined what Prom would become!